Search Engine Optimisation - SEO

If your company benefits from getting customers and website traffic from people using search engines such as Google, Yahoo and MSN to find your type of products, then you absolutely MUST do search engine optimisation. Getting new customers via the search engines is by far the cheapest way of attracting new customers compared to traditional means such as advertising, direct sales and direct marketing.

You can of course pay for instant traffic via Google Adwords or Yahoo Search Marketing  which is paid-for search engine traffic generated from the “sponsored links” you see on the search listings. This is a very viable marketing strategy both short term and long term, and is something we can help you set up and run for you (as it requires a thorough understanding of these systems to get the most value out of them).

However, the best kind of search engine traffic is from being listed high in the free listings (also referred to as “natural rankings”). The days are now long gone where sticking in for example a meta keyword listing on the pages will do the trick for your site. In fact, our research shows that they now make very little difference to the rankings and are really only of any use to put in common misspellings which you don’t want to show up on the page.

Achieving good natural rankings now requires a multi-pronged approach involving for example, the graphic design of the site, the accessibility of the HTML, the wording on the pages, the inter-site links, and the inbound links from other sites.

The other area of SEO is to get your site ranked on the RIGHT keywords. There is no point in:

• preaching to the converted.
• getting ranked on keywords/key-phrases which people hardly ever search on.
• trying to get ranked on keywords for which the competition is so fierce that it is simply not achievable.

We will help you find the keywords which will bring in people who are actually ready to buy your type of product.

If you are considering a site-redesign or site-update, then this is the perfect time to also consider search engine optimization, because this is always easier to “build into” an updated site than to retrofit to an existing site.

Please contact us for examples of the search engine successes we have achieved for other clients. Also, if you have the Google toolbar installed, you will see that the PageRank for our own homepage (the ranking importance which Google has assigned to this page) is 7, a rank which we haven't seen beaten by any other company in our industry.