Whyte & Mackay
Contentworkz, Emailworkz and Brandworkz - Digital Asset Management that delivers style and substance
When a pretty website is simply not enough, companies such as Whyte & Mackay turn to GlobusMedia for integrated Digital Asset Management. We make websites work harder, help them build new audiences, increase customer retention and deliver more conversions using:
- Contentworkz® – Web Content Management
- Emailworkz® – Email marketing
- Brandworkz® – Digital Asset Management
Digital Asset Management to the power of three
The Whyte & Mackay group market three brands - Whyte & Mackay whisky, Vladivar vodka, and Isle of Jura single malt whisky. Each required a separate website to reflect their individual identities and target groups. We provided this by applying a powerful combination of Contentworkz®, Emailworkz® and Brandworkz®.
Contentworkz at the heart
All three sites are built using GlobusMedia’s Contentworkz® web content management solution. Fresh, relevant, and attractive content means better quality sites, better user experiences, higher search engine placements, and more conversions.
Emailworkz to target audiences
Whyte & Mackay’s core website (www.whyteandmackay.com) also employs the Emailworkz® marketing solution, providing them with sophisticated customer segmentation.
By using the system to target the existing customer database through email marketing, Whyte & Mackay are able to direct consumers and sell products directly through their e-store.
Brandworkz® Digital Asset Management
Whyte & Mackay also use GlobusMedia’s third product from their suite, the Brandworkz® Digital Asset Management solution. Staff are able to quickly and efficiently access all images and video from a central location, both for web and print use.
When it comes to the younger Vladivar crowd, a key aspect of www.vladivar.com is to promote the brand’s Vladivar Foundation – a creative promotional programme which helps artists showcase their works via high-spec audio and video streaming.
The Isle of Jura website (www.isleofjura.com) engages with single malt aficionados evoking the rugged, windswept romance of the Isle of Jura distillery itself. Thanks to the site’s social networking facility, users can meet like-minded lovers of single malt whisky and also interact with the brand.
