Clyde & Co

International law firm Clyde & Co prides itself on its strong client relationships across 120 countries, and chose GlobusMedia when it required a web presence that would help strengthen those relationships yet further.

Specialising in the complex world of insurance and reinsurance where sharing of intellectual capital and strong client relationships are key, the firm was after a solution that would help optimize its clients’ access to intellectual capital through tailored content and sophisticated user segmentation.

A targeted marketing approach

Clyde & Co required the administration interface for their site to be highly intuitive for hassle-free maintenance by its employees. GlobusMedia had the answer for this in their Contentworkz® web content management solution and Emailworkz® email marketing application.

Emailworkz has enabled Clyde & Co to centralise all their clients’ records, enabling greatly improved understanding of customers’ requirements, allowing a more targeted approach when it comes to marketing.

Clients' exact needs catered to

Registered clients are provided with customised content that is tailored to their exact needs, whether for their sector or geographical location. This maximizes the value of the rich site content for the individual client, thereby building loyalty and, ultimately, increasing sales.

With the additional option of receiving email alerts to inform them when new, relevant content has been added to the site, as well as a diary of events that match the customers’ individual areas of interest, the site has become an essential destination for Clyde & Co’s clients.