British Army
Army – Branding, Brand Asset Management
Brand Asset Management - Saving time, saving resources
Clear and consistent branding means you save more than just time and resources. Brand Asset Management also means integrity and credibility. To one of the most respected institutions in the world, this is absolutely crucial.
The British Army’s vast number of digital artworks – much in demand for use in press releases, websites, print publications and advertising – were scattered across a wide number of file systems. There was no clear organisation, and locating them time was consuming. The Army needed these assets to be much more accessible and more easily identifiable. Too much time was wasted locating images and checking they were the right versions.
Brandworkz® Brand Asset Management - one centralised system
The new Brand Portal system, built using GlobusMedia’s Brandworkz® Brand Asset Management, does exactly what the Army needs. A centralised image database using a clear easy-to-navigate interface means that it's now quicker and easier to access a vast range of digital assets. From Army personnel to Ministry of Defence staff, contractors, and agencies working for the Army - everyone benefits.
Maintain control of access for your branding
Automatic user registration saves time with administrators manually validating higher-level access requirements.
The system boasts over 150 different user groups with individual levels of permission, ensuring that the right people get quick and easy access the right artworks and badges.
Copyright protected branding
Protecting the copyright of Army digital assets was a high priority. A licensing and merchandising section provides information and guidance on the necessary licensing process for using images under the Crown Copyright. Clearly communicating the Army’s policies ensures that all use of digital assets follows the Army brand guidelines.
The right branding choices made easy
Proof of the system’s ease of use is demonstrated through the section of Army badges. Over 150 different corps’ badges are now easily navigable and manageable via permissions downloads in the format needed by the user. Despite storing over 1000 badge permutations, navigation of the portal is easy and intuitive, so whether for office use or professional use. you can be sure to always find the correct artwork.
Photograph by: Mike Harvey; © Crown Copyright/MOD, image from www.photos.mod.uk.
Reproduced with the permission of the Controller of Her Majesty’s Stationery Office.
