Imperial College London

Imperial College London – Image library and digital asset management

The origins of an image library

Imperial College London is one of the UK’s leading technical universities and has around 6,000 staff and 11,000 students spread over 20 disciplines. With this amount of activity, marketing and communications materials are produced or updated every day in the form of flyers, posters, brochures, presentations, and web pages.

Over the years, Imperial College London had built up an offline image library of 20,000 images. Stored across CDs and local hard drives the images were only accessible to three members of staff.

When an image library becomes essential

This created a bottleneck for other people in getting access to the images and resulted in a lot of wasted time as staff and students couldn’t search for images themselves. It also resulted in inefficiencies in finding the right images as they were not all stored in a central location, let alone tagged with keywords, captions, etc.

No Digital Asset Management or image library, in other words, meant low productivity and deep frustration.

The benefit of an image library

The college now use Brandworkz Digital Asset Management which gives everybody with the appropriate permissions across the campus access to the images in the relevant formats.
 
GlobusMedia also run a general brand guidelines website for the college. This gives staff and third parties access to general and specific branding documents, as well as access to all permutations of their logos, accessed through our intuitive Logo Finder feature - the productive, time and cost saving use of well managed resources in action.