Reckitt Benckiser

Reckitt Benckiser is a global producer of household products, with a turnover of £3.7billion. Their brands include Dettol, Vanish, Woolite, Calgon, Air Wick, Veet and Lemsip.

In partnership with Reckitt Benckiser's design agency The Workroom, Brandworkz® was customised to the company's requirements. The system enables sharing and distribution of graphical materials both internally and to employees and externally to advertising and design agencies, channel partners and the press.

Thanks to Brandworkz, involved parties can get images, logos, presentations and pdfs on a self-serve basis. Each artwork is uploaded in only one high-res version, and Brandworkz will generate all other versions, e.g. low-res JPEGs for marketing people who use PowerPoint, and high-res CMYK TIFF files for designers who produce print.

Brandworkz eliminates the need for the marketing department to continually send out artworks manually via email or CD, and the risk of 3rd parties using out-of-date or out-of-licence artworks they may have received on CD in the past.

By using Brandworkz Reckitt Benckiser reduced the annual report expenses by 35% in the first eight months, not to mention the time saved in organising and co-ordinating duplications, materials, time, logistics, brand consistency, speed and accuracy.