Ford

Needing no introduction, Ford Motor Company is one of the world's largest producer of automobile products and services.

Brief
To develop Interactive CD-ROMs that allow for effective and attractive dissemination of information. The CD-ROMs need to allow Ford to showcase their latest car releases in digital format whilst providing consistent information to the world's motoring press.

Solution
GlobusMedia work in conjunction with live event company Mansfields to produce interactive press pack CD-ROMs. The solution includes building functional, user-friendly CDs in multiple languages. The CDs hold both hi and low resolution images that can be downloaded for print, press or presentation (including non-roman languages such as Russian). Navigation is straight forward and all information is available on screen or downloadable from the CD for later use.

To accompany a new product release, the CD-ROMs need to be of the highest quality, as well as visually and technically flawless, to compliment the marketing campaigns of the company effectively.