Alliance Boots

Alliance Boots is a leading European healthcare distributor with two core businesses - pharmaceutical wholesaling and retail pharmacy. It has a network of more than 33,000 employees delivering services in over 12 countries.

The company has a very decentralised structure, and did not previously have any central (or local) digital asset management system in place. This created a lot of duplication of effort in commissioning and purchasing images in each country. It also created inefficiencies within each country as there was no official place for employees or third parties to search for and re-use existing images and assets already purchased.

To overcome this, we implemented Brandworkz® for its Europe-wide image and brand asset library, which contains both central content to be used by all countries, and individual folders for each specific country. This has significantly streamlined the image searching and distribution process.